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    ZIO.
    PERSONA-BASED AI SEARCH OPTIMISATION

    See who AI recommends you to

    ZIO will show which personas AI assistants recommend your brand to, and which ones they don't.

    From SEO to AIO. From Keywords to Conversations. From Pages to Answers. From Audiences to Personas.

    We'll use your email as described in our Privacy Policy.

    The Shift

    The discovery model has changed

    AI shapes what gets seen and who sees it. You need to understand why.

    Same question · Different persona · Different recommendation

    Persona ACost-savvy student

    Which laptop should I buy?

    Persona BCreative professional

    Which laptop should I buy?

    What is ZIO

    Persona intelligence for AI

    ZIO is being built to show which personas you appear for in AI responses, why AI chooses you, and where you lose to competitors.

    What ZIO will model
    Persona clustersMicro-segments that reveal who AI favours
    Memory-aware testingMulti-turn conversations that evolve
    Recommendation patternsHow AI decides per persona
    Context sensitivityWhat triggers brand mentions
    Brand memoryTracking preference over time
    HOW IT WORKS

    The Persona–Context–Memory Engine

    01

    Define the Persona

    Your audience becomes AI-native Personas: synthetic profiles modelled on your real audiences, with their behavioural traits and professional context.

    02

    Simulate the Context

    Multi-turn simulations across ChatGPT, Claude, and Gemini will establish Context. Each simulation follows one persona from the first question through the follow-ups.

    03

    Audit the Memory

    ZIO will map how AI stores your brand in its Memory, show where you're invisible, and set out a roadmap to fix it.

    How ZIO is different

    Moving from AI Visibility to AI Influence

    Built to influence what AI tells each persona

    Generic AI tracking tells you what is being said. ZIO will show who is being told. With personalised AI, two different users get two different answers.

    Planned capabilities

    Persona-Driven Intelligence

    ZIO will simulate high-value customer profiles, such as the "Tech-Savvy CTO" or the "Eco-Conscious Parent", to map how AI recommendations shift for different audiences.

    Narrative Persistence

    AI has a memory. ZIO will audit the "long-term relationship" between AI models and your brand across multi-session conversations.

    Prescriptive Strategy

    Alongside the charts, ZIO will give you a content roadmap. It will identify the specific gaps in your digital footprint that are causing AI to favour your competitors.

    Features

    Your ZIO toolkit

    01

    Persona graphs

    Visualise coverage, gaps, and competitive displacement across audience segments.

    02

    Memory-aware testing

    See how recommendations evolve over 20, 50, 100 conversation turns.

    03

    Recommendation mapping

    Understand who AI prefers and why, persona by persona and query by query.

    04

    Message testing

    Test narratives, pricing framing, and category definitions against synthetic personas.

    05

    Multi-engine coverage

    Analysis across ChatGPT, Claude, Gemini, Perplexity, and more.

    Use Cases

    Where ZIO fits

    Marketing & Brand

    Design AI-native campaigns aligned with persona motivations and preferences.

    Growth & Acquisition

    Identify high-intent persona clusters primed to convert.

    Product & Strategy

    Understand how AI positions your product across buyer profiles.

    SEO / GEO / AIO

    Measure AI visibility for each persona.

    Why ZIO

    Track the audiences behind AI answers

    AI visibility ≠ AI relevance. ZIO will track persona-level preference, shaped by:

    intent
    tone
    constraints
    memory
    category
    Traditional AI Optimisation

    "What does AI say about us?"

    ZIO persona intelligence for AI

    "For whom does AI recommend us, and why?"

    For Teams

    Built for teams who can't afford to be generic

    CMOs & Brand Leaders

    Shape how AI positions your brand

    Growth & Performance

    Convert high-intent personas

    Product & Strategy

    Understand AI perception

    SEO / GEO / AIO

    Track rankings persona by persona

    Privacy-First

    Designed around synthetic personas

    ZIO doesn't ingest customer PII. We use synthetic personas, model-facing interactions, and transparent testing protocols.

    No PII requiredSynthetic personasTransparent protocols
    FAQ

    Common questions – answered

    Everything you need to know about ZIO and persona intelligence for AI assistants.

    ZIO builds synthetic personas modelled on your real audiences, then has them talk to AI assistants such as ChatGPT, Claude and Perplexity. Comparing the answers shows which brands each persona gets recommended.

    ZIO will cover the main AI assistants, such as ChatGPT, Claude, Gemini and Perplexity.

    Most SEO and GEO tools measure citations, rankings and visibility. ZIO is being built to show who AI recommends you to, and how personalization, memory and each user's context change that answer.

    Not yet. ZIO is in development. Join the waitlist and we'll let you know when early access opens.

    B2B and B2C brands that depend on being found online: SaaS companies, e-commerce brands, professional services, and any business where a recommendation from an AI assistant can bring in leads.

    None of your internal data. ZIO's personas are synthetic, and it only studies how public AI assistants answer them. For the waitlist we store your email address, as described in our Privacy Policy.
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    Be the brand AI recommends to the right people

    Your customers already ask AI what to buy. ZIO will show who you appear for.

    We'll use your email as described in our Privacy Policy.